In essence, our objective has been to create a harmonious ecosystem where Vino Barrel’s primary customers –business owners– can thrive, consumers can indulge, and the company’s mission of fostering a seamless and festive social drinking experience can be fully realized. With these experiences going beyond transactions, a sense of community and conviviality around every glass of wine poured is created. Through optimization of both MVP’s, every interaction with Vino Barrel is imbued with joy and satisfaction, whether it’s the anticipation of receiving a carefully chosen bottle or the shared excitement of drinking it with friends. Moreover, we did not just make incremental improvements, we are laying down the groundwork for a transformative shift in the wine industry. By placing the needs and desires of both business owners and consumers at the forefront, Vino Barrel is poised to catalyze innovation and drive meaningful change. Not just about setting the stage for success today, it’s about building a foundation for continued evolution and growth, where Vino Barrel remains synonymous with excellence, innovation, and above all, the joy of shared moments over a glass of fine wine.

conclusion:

Following stakeholder approval, the designs and their comprehensive documentation seamlessly transitioned into the capable hands of the development team. They brought the vision to life, integrating designs flawlessly into both the catalog system for business owners and ordering app for wine consumers. This seamless design handoff ensured that every detail, from the user interface to the backend functionality, was faithfully realized, setting the stage for transformative experience for both business owners and wine enthusiasts alike.

final product:

redesign:

before:

To enhance the ordering experience on the app, an interactive yet straightforward user interface was crafted. Adhering to the brand's color palette, subtle adjustments were made to inject some excitement into the ordering process while maintaining brand consistency. These minor enhancements add a touch of flair to the app, making the ordering experience more engaging and enjoyable for users without compromising on usability and simplicity.

To elevate the app's visual appeal and captivate users during idle moments, a dynamic background colors and fluid animations were integrated showcasing various wine offerings. These design elements gracefully cascade around the screen, creating a captivating visual experience that draws users' attention and adds a touch of sophistication to the interface.

In refining the dashboard design, comprehensive market research was conducted to enhance the inventory input process. The focus was on creating intuitive and user-friendly input forms, leveraging advanced features like auto-fill and dropdown menus to minimize manual data entry efforts. Additionally, the brand's color palette was strategically integrated to present data in a visually appealing manner, ensuring that users can effortlessly navigate and interpret the information displayed. To bolster accountability and clarity, user profiles were implemented within the system. This feature serves a dual purpose: firstly, it helps mitigate confusion by attributing actions to specific users in case of mistakes; secondly, it enables seamless tracking of inventory activities, ensuring transparency and accountability throughout the process. With user profiles in place, our system provides a clear audit trail, empowering administrators to identify and address any discrepancies swiftly and effectively.

design process:

Ultimately, the objective was to forge a more streamlined and pleasurable experience for both business owners and their patrons, aligning with Vino Barrel's mission to provide a seamless and festive social drinking experience.

Through extensive dialogue and collaboration with stakeholders, our attention centered on two pivotal MVPs:

business brief:

I collaborated with Vino Barrel's team to enhance both the inventory dashboard and customer order experience, creating a cohesive and delightful social drinking atmosphere for business owners (primary clients) and wine consumers (secondary audience) alike.

With the mantra "Celebrate good things," Vino Barrel introduces an automated wine pouring system, revolutionizing the traditional method of ordering drinks on a bustling night out. Users can effortlessly savor their preferred glass of wine with just a few clicks, eliminating the need to flag down a bartender or wait in a queue. This innovation prioritizes a smooth and uninterrupted social experience.

overview:

Celebrate Good Things : Elevating Social Drinking

Vino Barrel Experience Redesign